In our fast-changing world still have a few things from a technological point of view, have become obsolete, but still there and please people. Despite the abundance of advanced features in smartphones, the ability to work with the short 160-character message is still a fixture of all communication devices. For many users of SMS are almost primary means of communication, which can simply symbols to convey emotion, mood and feelings. Today SMS celebrate its 20th anniversary.
Origin of SMS has its roots in Denmark, or rather one of the Danish pizzeria, when in 1984, the Finnish engineer Matti Makkonen in an informal meeting with two of his colleagues came up with the concept of short messaging in GSM-networks. At that time was only the Scandinavian GSM standard and is only a few years later he was named European. first officially standardized SMS-message was sent to eight years by engineers standards organizations Sema Group between the two offices of the British operator Vodafone. Testing of SMS-messages took several weeks, after which the world's first certified SMS-center was put into operation, although in most Vodafone say they have begun to use SMS for internal communications before that. Now, according to the GSM Association, the world's passed around 7000000000000 short messages per year, or about 200,000 per second. interesting to note that at first, SMS only used as a solution for client notification on receipt of voice mail and it was only later that decision has been used independently of the voice mail.
The creators of the new platform considered approach to SMS-informing as innovative as the first users were forced to manually check the contents of the voice mailbox. Until 1995, SMS-messages were not popular: the then small number of mobile phone users sent about one post every 2, 5 months, and the first mobile phones were not very well adapted for short messages. The explosive popularity in SMS began when the screens of mobile phones have become a house more than two lines of information, cell phone companies have prepaid packages include SMS, and the phone will display a dictionary T9.
Among Ericsson say that from 2000 to 2012, the popularity of SMS continues grow only in 2000 and 2002, the volume of SMS-traffic increased 20 times. currently receives very popular mobile marketing, on the market companies engaged in sending SMS with the prior consent of the recipient. For example, the company wants to inform its customers about new products, promotions or discounts that it provides. Ideal channel for this interaction is SMS. Sending such messages without the prior consent of the recipient is prohibited in many countries, for example, in Russia, - according to the article. 18 of the Federal Law on Advertising, Ukraine - under Article 363-1 (Title XVI, of the Criminal Code of Ukraine). For this reason, marketing companies offer free services in exchange agree to receive advertising via SMS. also a separate area of mobile marketing is to work with a short code. The purpose of using short numbers - earnings from incoming SMS, with most of the cost currently takes mobile operator that provides this number, about 45% of the Promoter receives. Also apply federal numbers for SMS. This service is usually organized in the absence of financial interest (on reviews of the product, "a plaintive book", news subscription, etc.).
Intermediary companies for the convenience of corporate clients are developing special portals through which it is convenient to organize SMS-awareness and work with short / federal numbers.
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