Need clarifications on some terms related to AD

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01-02-2013, 09:59 PM Düzenlendi #1
I Need to know about the terms related to AD's.
CTR
CPI
CPM
CPC
CPA

And other rating (if any exists) on which money is given to an ad.
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01-02-2013, 10:11 PM Düzenlendi #2
CPC - Cost per Click

You will get earning per click..


CPM or CPI- Cost per Thousand Impression

You will get amount per thousand ad views.


CTR - Click Through Rate

CTR = CPC divided by CPM

Here is some more :

CPS - Cost Per Sale

CPL or CPA - Cost Per Lead (Forum Filling on Advertiser site)

Pay Per Call - Paid for every call placed to a customer care.
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01-02-2013, 10:56 PM #3
Which is best ?CPC, CPM or CTR ?

    Need clarifications on some terms related to AD