Most Recommended Reference Book for M.B.A Students

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M.B.A REFERENCE BOOKS in Anna University , Bharathiar university and Bharathidasan university

Special Thanks to :
MAHALINGAM S
FACULTY OF MANAGEMENT, 237, TAMIL NAGAR, KURUMANDU

Management Principles and Practice	1.DINKAR PAGARE  2. KOONTZ O’ DONNELL 3. JAYASHANKAR 4. HAROLD KOONTZ, HEINZ WEIHRICH
Organizational Behaviors	1. JAYASHANKAR  2. STEPHEN P. ROBINS 3. L.M. PRASAD
Managerial Economics BUSINESS ECONOMICS , MACRO ECONOMICS	S. SANKARAN
Financial and Management Accounting PRINCIPLES OF ACCOUNTING:	N. VINAYAKAM, P.L.MANI, K.L. NAGARAJAN,  MGT A/C TING : SHARMA, GUPTA, COST A/C TING : JAIN & NARANG
Quantitative Methods for Management	STATISTICAL METHODS: S.P.GUPTA
Business Communication	KORALAHALLI, RAJENDRA PAUL
Operations Management	PRODUCTION MGT: P. SARAVANAVEL, S. SUMATHI, MATERIALS MGT: VARMA & AGARWAL, IDL ENGG & MGT – OP KHANNA
Marketing Management	PILLAI, BHAGAVATHI, PHILIP KOTLER, JAYASHANKAR
Financial Management	JAIN & KHAN, PARAMESHWARAN, SUBRAMANIAN (NEW AGE)
Human Resource Management	PERSONNEL MGT: C.B. MAMORIA, C.B.MAMORIA & S.V. GANKAR, HRM- JAYASHANKAR
Quantitative Techniques	OPERATIONS RESEARCH : 1. GUPTA & MANMOHAN – PROBLEMS, 2. GUPTA, MANMOHAN , GANTHI SWARAP – THEORY
Research Methods for Management	1. RESEARCH METHODOLOGY: C.R. KOTHARI ,    2. SHANMUGAVEL
Business Environment	FRANCIS CHERUNILAM (MBA BOOK)
Management Information System	JAMES A.O. BRIEN
International Marketing	1. VARSHNEY BATTACHARYA 2. NATARAJ MARGHAM PUBLICATIONS,3. VARMA AND AGARWAL
Marketing Research	D.D. SHARMA
Promotion Management	ADVTISING, SALESMANSHIP – SARAVANAVEL, SUMATHI, ADVT MGT – VARMA AND AGARWAL, PILLAI & BHAGAVATHI
Industrial Marketing	RICHARD M.HILL, RALPHS ALEXENDAR, JAMES S. CROSS
Human Resource Development	P.C. TRIPATHI
Business Law, Company Law, Labour Legislation & Industrial Relations	MERCANTILE LAW : N.D. KAPOOR
BUSINESS LAW	JAYASHANKAR
Entrepreneurship Development	C.B. GUPTA, SRINIVASAN
Strategic Management Francis Cherunilam	BUSINESS POLICY: AZAR KAZMI STRATEGIC MGT: DR. M. JEYARATHNAM (HIMALAYA)
Consumer Behaviour	LEON G. SCHIFFMAN, LASLIE LAZAR KANUK

PREPARED BY : S MAHALINGAM M.B.A., M.PHIL., M.COM.,

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Dear Students, Here is the updated version..

Thanks.

Special Thanks to :
MAHALINGAM S
FACULTY OF MANAGEMENT, 237, TAMIL NAGAR, KURUMANDU