Master of Business Administration (Regulation 2013) Semester III Syllabus

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[font=Times New Roman]Anna University,Chennai
[/font]Regulations 2009

[font=Times New Roman]Master of Business Administration
3rd  Semester Syllabus


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[font=Times New Roman]University : Anna University,Chennai[/font]

Regulation : 2013

Graduate: PG

Degree: MBA

Year : II

Semester :III

Thread Type:Syllabus

[font=Times New Roman]Subjects: [/font]

BA7301 Enterprise Resource Planning
BA7302 Strategic Management
Elective I
Elective II
Elective III
Elective IV
Elective V
Elective VI


PRACTICAL:

BA7311 Professional Skill Development
BA7312 Summer Training


ELECTIVES

MARKETING

BA7011 
Brand Management
BA7012 
Retail Management
BA7013 
Services Marketing
BA7014 
Integrated Marketing Communication
BA7015 
Customer Relationship Management
BA7016 Rural Marketing

FINANCE
BA7021 
Security Analysis and Portfolio Management
BA7022 
Merchant Banking and Financial Services
BA7023 
International Trade Finance
BA7024 
Corporate Finance
BA7025 
Micro Finance
BA7026 Banking Financial Services Management

HUMAN RESOURCE:

BA7031 Managerial Behavior and Effectiveness
BA7032 Entrepreneurship Development
BA7033 Organizational Theory, Design & Development
BA7034 Industrial Relations & Labour Welfare
BA7035 Labour Legislations
BA7036 Strategic Human Resource Management


SYSTEMS:
BA7041 Advanced Database Management Systems
BA7042 e-Business Management
BA7043 Software Project and Quality Management
BA7044 Datamining for Business Intelligence

OPERATIONS:

BA7051 Logistics and Supply Chain Management
BA7052 Services Operations Management
BA7053 Project Management
BA7054 Lean Six Sigma

Attachment:

  MBA R 13 sem3.pdf (Size: 804.76 KB / Downloads: 3,886)

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