Anna University,Chennai
Regulations 2009
Regulations 2009
Master of Business Administration
3rd and 4th Semester Syllabus
Subjects: 3rd and 4th Semester Syllabus
[font=Times New Roman]University : Anna University,Chennai[/font]
Regulation : 2009
Regulation : 2009
Graduate: PG
Degree: MBA
Year : II
Semester :III and IV
Thread Type:Syllabus
BA9209 International Business Management
BA9210 Strategic Management
Elective I
Elective II
Elective III
Elective IV
Elective V
Elective VI
BA9211 Summer Project Report
BA9212 Seminar III
MARKETING – ELECTIVES
BA9251 Brand Management
BA9252 Retail Management
BA9253 Services Marketing
BA9254 Advertising & Sales Promotion
BA9255 Consumer Behaviour
BA9256 Customer Relationship Management
FINANCE – ELECTIVES
BA9257 Security Analysis and Portfolio Management
BA9258 Merchant Banking and Financial Services
BA9259International Trade Finance
BA9260 Corporate Finance
BA9261 Derivatives Management
BA9262 Strategic Investment and Financing Decisions
HUMAN RESOURCE – ELECTIVES
BA9263 Managerial Behavior and Effectiveness
BA9264 Entrepreneurship Development
BA9265 Organizational Theory Design & Development
BA9266 Industrial Relations & Labour W elfare
BA9267 Labour Legislations
BA9268 Strategic Human Resource Management & Development
SYSTEMS - ELECTIVES
BA9269 Database Management System
BA9270 E-Commerce Technology and Management
BA9277 Enterprise Resources Planning
OPERATIONS – ELECTIVES
BA9272 Supply Chain and Logistics Management
BA9273 Product Design
BA9274 Services Operations Management
SEMESTER IV
MA9230 Project Work
Attachment:
MBA sem 3&4.pdf (Size: 1.24 MB / Downloads: 794)
