Google has explained the principle of the Loon Project , a project designed to bring the Internet to remote areas of the planet. Each of the receivers are set "radiating elements" placed in the spherical reflector body, which is required to transmit the probe signal does not lose its strength as a function of position. The next stage of the project will increase the capacity of transmitters.
Explanation in video : http://www.youtube.com/watch?v=gpu0VZFKm5U
For More details : http://www.google.co.in/loon/