COMMERCE
12 th STD
HIGHER SECONDARY SECOND YEAR
S. MAHALINGAM M.B.A., M.PHIL., M.COM.,
TEACHER, KURUMANDUR. GOBI TK. ERODE DT.
Thanks to:
Government Higher Secondary School, Malayappalayam, Nambiyur Tk
Government Higher Secondary School, Kavilipalayam, Sathy Tk
Shanguine Matriculation Higher Secondary School, Kurumandur, Gobi Tk.
Teachers, Students and Friends.
About the author:
STUDIED AT:
School – Govt High School, Kurumandur, Gobi TK.
Commerce- Diamond Jubilee Higher Secondary School, Gobi
BBM – Gobi Arts and Scinece College, Gobi
MBA - Sree Amman Arts and Science College, Chithode, Erode
M.Phil-Distance- Alagappa University
M.Com- Distance -Annamalai University
3 Articles published, 2 Books wrote.
The book Tit led “Commerce” by S.Mahalingam is a very useful addition to the field of Management and Commerce. The author took beautiful efforts in making the book a user guide which could be of great help for the students of Management, Commerce and Corporate Secretaryship. The book, though not provides ample explanation to the concepts will help the readers to have a glimpse at the salient aspects of the subjects like Personnel Management, Marketing Management,Entrepreneurship development etc.The model questions given at the end of the each chapter would help the students to review and revisit the concepts. I congratulate the author for his wonderful effort in bringing out this useful book. I wish him to pursue his passion relentlessly and continue his hard and good work.
-
DR. R.SELLAPPAN
(Former Principal)
Dean
Gobi Arts & Science College (Autonomous)
Gobichettipalayam. TamilNadu
CONTENT
UNIT I – MANAGEMENT PROCESS
1. PRINCIPLES OF MANAGEMENT
2. FUNCTIONS OF MANAGEMENT
3. MANAGEMENT BY OBJECTIVES (MBO) AND
MANAGEMENT BY EXCEPTION (MBE)
UNIT II – FINANCIAL MARKETS – I
4. INTRODUCTION TO FINANCIAL MARKETS
5. CAPITAL MARKET
6. MONEY MARKET
UNIT III – FINANCIAL MARKETS – II
7. STOCK EXCHANGE
8. SECURITIES EXCHANGE BOARD OF INDIA (SEBI)
UNIT IV – HUMAN RESOURCE MANAGEMENT
9. HUMAN RESOURCE MANAGEMENT
10. RECRUITMENT METHODS
11. EMPLOYEE SELECTION PROCESS
12. EMPLOYEE TRAINING METHOD
UNIT V – ELEMENTS OF MARKETING
13. CONCEPT OF MARKET AND MARKETER
14. MARKETING AND MARKETING MIX
15. RECENT TRENDS IN MARKETING
UNIT VI – CONSUMER PROTECTION
16. CONSUMERISM
17. CONSUMER PROTECTION
18. GRIEVANCE REDRESSAL MECHANISM
UNIT VII – BUSINESS ENVIRONMENT
19. ENVIRONMENTAL FACTORS
20. LIBERALIZATION, PRIVATIZATION
AND GLOBALIZATION
UNIT VIII – THE SALE OF GOODS ACT, 1930 AND
THE NEGOTIABLE INSTRUMENTS ACT, 1881
21. THE SALE OF GOODS ACT, 1930
22. THE NEGOTIABLE INSTRUMENTS ACT, 1881
UNIT IX – ENTREPRENEURSHIP DEVELOPMENT
23. ELEMENTS OF ENTREPRENEURSHIP
24. TYPES OF ENTREPRENEURS
25. GOVERNMENT SCHEMES FOR ENTREPRENEURIAL \ DEVELOPMENT
UNIT X – COMPANY LAW AND SECRETARIAL PRACTICE
26. COMPANIES ACT, 2013
27. COMPANY MANAGEMENT
28. COMPANY SECRETARY
Attachment :
Commerce Guide.pdf (Size: 2.77 MB / Downloads: 779)
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