As the day unfolds, attendees will get a chance to witness 5 teams present the apt communication strategy which will create ripples for Indian Motorcycles in the Indian market. This project was handed to the SIMC (PG) students two weeks prior to the conclave. Ms. Runa Ahlawat, Marketing Team of Polaris (Mother company of Indian) and Mr. Sandeep Mittal - Sales Head for Indian brand in India will be present to evaluate the ideas and comment on their feasibility.
The panel discussions on the other hand will see the crème of the Advertising world deliberate on the three pressing issues prevalent in the industry:
Panel 1: Traditional Advertising: What about thou? (Present status and future direction)
Panel 2: Consumers don’t spend time with technologies; they spend time with emotions (sustenance/ non-sustenance of digital agencies in the long run due to minimal emphasis on consumer emotions)
Panel 3: Honey you shrunk the talent (Shortage of the ‘right’ talent in advertising agencies)
Industry stalwarts such as Mr. Colvyn Harris, Executive Director, Global Growth & Client Development at JWT India, Mr. Paul Josy, Chairman and CCO at BBDO and Mr. Hari Krishnan, Managing Director at ZenithOptimedia will be present for the event.
To register, please visit http://goo.gl/forms/kQB1XR93gr
About the Brand Communication Conclave:
The Brand Communication Conclave is a part of the ‘Inspire Series’, a series of events and conclaves commemorating SIMC, Pune completing 25 years and its contribution to the media industry.
In its second edition, it promises to be an occasion where the best minds of the industry with a rich industry experience talk of issues that are pertinent to an ever evolving and ever changing industry. The event will witness them addressing the aspirants and get inspired by their ideas.
About Symbiosis Institute of Media & Communication:
Symbiosis Institute of Media & Communication, PG, Pune has evolved from being a journalism college at the inception to a mass communications institute in some years. What has remained constant is its ability to attract talent across all profiles of faculties, students, academicians and industry professionals.
SIMC is a premier pure play Media & Communications school, nurturing and developing future leaders in the fields of content generation through their MA(MC) program and managing creative businesses through their MBA (CM) program. SIMC, Pune offers two full time postgraduate degree programmes in the areas of Mass Communication (production of creative content), Brand Communication, Public Relations and Media Management (management of creative businesses). It is also the largest post graduate institute in the Media and Communication space. Each one of its specialisation areas is either ranked first or second as per leading published rankings.
For more information, visit:
Facebook: https://www.facebook.com/SIMConnect
Twitter: https://twitter.com/SIMC_Pune
Contact: Anuradha Goulay – Content for Media, Symbiosis Institute of Media and Communication
Phone: +91 7776881928.
Email: media@simc.edu
Website: www.simc.edu
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